The company's mission is to help promote healthy living through vitamin supplements. Their current website was nice but lacked content and direction.
Goal: The owners wanted a simple page with minimal scrolling. After the UX workshop we uncovered a key target market and decided to target their key demographic, Filipino-Americans. They still wanted it to be modern yet be warm and inviting. We kept the original color scheme of their first site and then added light influence of Filipino Culture to the site.